REEDesign: Vintage and Modern Re-Design Solutions

REEDesign is a small design company owned and operated by Ajay Reed that uses found, discarded, upcycled and reused materials to create new, urban home furnishings and decor. What started as a simple appreciation for antiques and vintage clothing has turned into a small, thriving re-design enterprise. Whether in a thrift store, flea market or salvage yard, Ajay hand selects pieces that not only stand out in their uniqueness but present with a template for creating something entirely new. Ajay has coined the term "unpainting" to describe her creative method of stripping years of previous owners paint selections so as to slowly unveil the past and collaborate with the history of each piece. She also uses her intuition to work with the ways in which a piece is already fabricated. Inspired by permaculture, this ability to "Reed the wood" helps her work within any limitations that might arise during the design process and commit to the creative challenges that accompany each piece. Believing in the importance of using materials that already exist, Ajay uses 80% reclaimed materials in her work.

REEDesign's work can be viewed in the present (and past) at the following boutiques:

Paxton Gate: Valencia Street in San Francisco, Ca
Crossroads Trading Co: Nationwide 
The Rare Bird: Piedmont Ave in Oakland, Ca
Mercy Vintage Now: Piedmont Ave in Oakland, Ca 
CH Good Stock: Piedmont Ave in Oakland, Ca
Piper and John General Goods: Old Oakland in Downtown Oakland, Ca
Atomic Garden: College Ave, Rockridge, Ca 
Pretty Penny: College Ave, Rockridge, Ca
Fringe: 21st Street in Sacramento, Ca
Scout Living: Midtown in Sacramento, Ca
Bows and Arrows: Midtown in Sacramento, Ca
Sugar Shack: Midtown in Sacramento, Ca
Krazy Mary's: Folsom Street in Sacramento, Ca
The Joyful Nest in Old Auburn, Ca 

REEDesign is also available for consultations, professional organizing and small landscape design. 

Ajay Reed, REEDesign
916-397-7454
areedesign@hotmail.com

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